Traditional Turkish coffee drinking ritual.

In-store research imagery. Looking for opportunities to capitalize on the unique social experience of Turkish Coffee.

Early concept sketch exploring the idea of a mobile dispensary. This idea called for a barista to leave the store and engage with the community directly. Though on-brand, this idea lacked the opportunity to generate secondary sales.

Concept sketches for in store display. This page illustrates it's multiple functions - merchandise shelf, information center and social hub.

Mock-up utilizing existing Starbucks cup. When finished with coffee, the customer flips their cup over and uses words not covered by coffee drippings to form their tasseographic fortune.

Concept for tasseography delivery. Reusable cup + disposable saucer/zarf/

It was decided that a ceramic cup would be the most effective choice. Sketches for cup design.

Lathe-spun prototype for final cup design.

Final cup design. Saucer and zarf are united.

Development of the in-store display.